Social Media and Advertising
BUILDING THE TOOL THAT SIMPLIFIES AD PERFORMANCE
BUILDING THE TOOL THAT SIMPLIFIES AD PERFORMANCE
Client Overview
Our client is an innovative media tech company revolutionizing digital advertising. With a diverse team spread across 30+ countries, they specialize in creating fresh, attention-grabbing campaigns that stand out in today’s crowded digital landscape. Known for their creative approach and dynamic ad strategies, they excel at capturing audience interest. However, understanding which ads perform best and where remained a challenge.
The Challenge
The client had huge amounts of ad campaign data from multiple channels, locations, time zones, and formats. While it looked impressive, analyzing this data was complicated and time-consuming. They needed a better way to visualize ad performance and understand what was working and what wasn’t.
Ad bookings were being made, but the insights weren’t clear. Teams manually combined user data, location trends, and campaign reports, but still struggled to get actionable answers. They wanted a flexible, easy-to-use system that shows real advertising impact at a glance.
Our Solution
We collaborated to build several custom digital advertising tools that bring clarity to complex ad data:
Ad Booking for TV: We created an easy-to-use campaign management system that enables the team to book and schedule TV ads with full control. The system replaces messy spreadsheets with a clean, structured workflow, simplifying campaign execution.
Location-Based Analysis: Our developers integrated user density data to generate clear, interactive heatmaps. Now, teams can see exactly where ads are viewed across a city in real time, increasing targeting and performance insights.
Ad Impact Visualization: We designed a visual layer highlighting how different website areas perform, identifying where ads capture attention and where they go unnoticed. This insight drives smarter ad placement and optimization.
Tech Stack
PostgreSQL
MySql
NestJs
PHP
GoLang
React
TypeScript
Material-UI (Mui)
Next.js
Redux
Results
This solution was more than a visual upgrade, it transformed how teams work with ad data:
- Smarter Ad Insights: Teams can easily identify which ad placements performed best over time, formats, and locations without digging through raw logs.
- Faster Decisions: Interactive heatmaps and city-level audience maps deliver answers in seconds, enabling quicker, data-driven actions.
- Easier Campaign Planning: Streamlined booking tools simplified ad scheduling, reducing back-and-forth communication and cutting planning time.
No longer wrestling with messy dashboards and overwhelming raw data, teams now have a clear, real-time view of ad performance and the confidence to act swiftly.
50%
more efficient campaign planning
3x
more insightful ad performance analysis
70%
faster responses to market trends