Beauty and Wellness
DIGITAL TRANSFORMATION OF BEAUTY SERVICE PLATFORM
DIGITAL TRANSFORMATION OF BEAUTY SERVICE PLATFORM
Client Overview
Our client is a fast-growing Lithuanian beauty services platform connecting customers with over 400 salons and independent professionals nationwide. The platform enables users to easily discover, book, and manage beauty appointments in one convenient place. Behind the scenes, it provides salon owners with essential tools to efficiently manage staff, schedules, and daily operations. As the platform’s network expanded, the need for a more scalable, flexible, and user-friendly system became critical to support ongoing growth.
The Challenge
The client’s salon network was rapidly expanding, but their legacy platform couldn’t keep up. Built on outdated technology, the system struggled with inefficient booking management, limited staff schedule tools, and poor scalability. Salon owners lacked essential features to operate efficiently, while customers faced a clunky, frustrating booking experience. Each new salon added strain, making customization difficult, updates slow, and system scaling a persistent challenge. The client needed a complete rebuild to support current operations and future growth.
Our Solution
We designed and developed a modern beauty service platform that is intuitive for customers, powerful for salon owners, and flexible enough to scale with business growth.
Modern Platform Architecture
We built a custom solution using modern, scalable technologies to replace the legacy system. This flexible architecture ensures reliable performance and seamless growth alongside the expanding salon network.
Smart Salon Management Tools
Salon owners now have access to comprehensive tools for daily operations, including employee scheduling, availability management, calendar views, and customizable booking links. These features increase operational control while reducing administrative workload.
Streamlined Booking Experience
Customers enjoy a smooth, mobile-friendly booking flow. From browsing services to selecting time slots, the intuitive interface accelerates booking completion and enhances user satisfaction.
Admin Control & Scalability
Built for scalability, the platform supports centralized management and effortless updates, whether managing 400 or 4,000 salons, ensuring continuous operation without disruption.
Tech Stack
React
Bootstrap
Sass
Results
The new platform has revolutionized how the client manages and delivers beauty services, improving experiences both behind the scenes and for end users.
We prioritized making salon management simple and accessible for non-technical users by closely collaborating with the client to understand daily workflows, from staff scheduling to handling last-minute changes. As a result, salon owners can now efficiently manage all operations from a single dashboard. The platform easily scales as teams and service offerings grow.
Salon owners enjoy powerful tools to control bookings, staff, and availability in one place. What was once time-consuming and complex is now streamlined and user-friendly.
Customers benefit from a faster, more intuitive booking experience, leading to increased satisfaction and higher appointment volumes.
Technically, the platform supports over 400 salons while providing a scalable foundation for future growth. What began as a legacy system replacement has become a long-term digital solution built for scale, usability, and ongoing success.
20%
growth in appointment volume
+75%
client retention rate
30%
increase in completed bookings