E-Commerce
E-Shop for a clothing brand
E-Shop for a clothing brand
Client Overview
The client is a forward-thinking fashion brand committed to sustainability and creating a seamless online shopping experience. They focus on delivering eco-friendly products to a conscious audience that values style and responsible choices. Prioritizing both performance and scalability, they sought a modern e-commerce platform capable of handling peak sales traffic while providing customers a smooth, engaging shopping journey.
The Challenge
During a major sales campaign, the client’s e-commerce platform suffered severe performance issues due to traffic surges. The website experienced slow load times, frequent outages, and a frustrating checkout process, leading to customer drop-offs and lost sales. These problems impacted revenue and damaged customer trust and brand reputation. The existing infrastructure could not scale effectively to handle peak traffic and high transaction volumes, resulting in a poor user experience and operational challenges.
Our Solution
Platform Rebuild with Modern Tech Stack
The entire e-commerce platform was rebuilt from the ground up using cutting-edge technologies, including Hydrogen, Remix, Node.js, and TypeScript. This modernization provided a high-performance foundation capable of seamlessly supporting increased traffic and complex user interactions.
Intuitive Website Redesign
Beyond the technical overhaul, the shopping experience was completely redesigned. A sleek, intuitive user interface and streamlined checkout process reduced customer clicks by 50%, improving engagement and boosting conversion rates.
Hosting Migration for Scalability
The platform migrated to Vercel’s high-speed, automatically scaling hosting infrastructure. This ensured the website maintained fast load times and remained fully operational during major sales events with 50,000+ simultaneous users, eliminating downtime.
Cost Optimization and Operational Efficiency
Alongside performance gains, hosting contracts were renegotiated to reduce operational costs without compromising reliability or speed. This balanced approach optimized spending while enabling continued growth and scalability.
Tech Stack
Remix
Shopify
GraphQL
Styled components
TypeScript
Results
Performance Improvements
Page load times were reduced from 4 seconds to 1.2 seconds, significantly improving SEO rankings and user experience. Faster load times also contributed to lower bounce rates and higher customer retention.
Scalability and Reliability
The new infrastructure successfully handled over 50,000 concurrent users during flash sales events with zero downtime, ensuring a seamless shopping experience even during traffic surges.
User Engagement and Conversion
The intuitive redesign and optimized checkout flow reduced the number of clicks needed to complete a purchase by 50%, boosting customer engagement and increasing sales conversion rates.
Cost Efficiency
Renegotiated hosting agreements and more efficient resource utilization reduced operational costs, delivering better performance without increasing spending.
50%
Fewer clicks
70%
faster page load
50K+
SIMULTANEOUS USERS