Conversion Optimised Website

Marketing websites usually cost $1,000 - $145,000, depending on your needs. Most small- to mid-sized businesses spend $1,000-$10,000 on the initial build.

But here's what people forget: that's just the starting point. You'll want to budget another $50-$6,000/month for ongoing work, such as SEO, content updates, and paid ads to drive traffic.

What pushes the cost up or down? Pretty straightforward: how many pages you need, how custom the design is, whether you're integrating with your CRM or email tools, or if you need e-commerce functionality.

Like, a solid B2B site with lead capture forms, marketing automation hookups, and professional content? That's starting around $20k. A simpler 10-page site with contact forms, a blog, and basic SEO? More like $5k - $15k to build, then $200 - $2k/month to maintain and optimise.

If you want customer portals, booking systems, or complex integrations, you're looking at $50k - $100k+.

One thing worth mentioning is that investing in good design and user experience from the start actually pays off. Sites that convert well make back their cost pretty quickly. Skimping on design to save $5k upfront usually means leaving money on the table long-term.

Tell us what you're trying to accomplish with your site, and we'll give you a realistic quote.

A conversion-focused website is built to encourage visitors to take action: fill out a form, request a quote, buy something, or achieve some other goal.

Regular websites sit there looking pretty. Conversion-focused sites actively guide people toward taking action.

What makes them work? Few key things: clear buttons telling people what to do next, fast load times (nobody waits around anymore), works great on phones, shows trust signals like reviews and case studies, simple navigation that doesn't confuse people, and content that actually answers the questions your visitors have.

It matters because most websites convert at 2 - 5%. That means out of 100 visitors, 2-5 actually do anything. A well-optimised site can hit 10% or higher.

Let's say you get 10,000 visitors a month. At 2% conversion, that's 200 leads. Bump it to 4%? Now you've got 400 leads - same traffic, double the results. That's why companies obsess over this stuff.

Conversion optimisation isn't sexy, but it's one of the best investments you can make. You're already paying for the traffic - you should make it count.

Are you curious about your conversion rate? Book a quick call, and we'll walk through your current site.

Most marketing sites take 4 - 6 months from start to launch. Simple ones? Maybe 6 - 8 weeks. More complex? 3 - 4 months or longer.

Here's the usual flow: a couple of weeks figuring out strategy and goals, 2 - 4 weeks on design, 3 - 8 weeks building it, content creation happening alongside (2 - 4 weeks if we're writing it), a week or two testing everything, then launch.

What drags things out? More pages obviously take longer. Suppose you need content written rather than handing us ready-to-go copy, complex CRM integrations, and how fast you can give feedback and approvals. In that case, that's usually the most significant factor.

Like a simple 5-page site with contact forms? Could be done in 4 - 6 weeks. Full 20-page site with custom tools, blog, and marketing automation? More like 12 - 16 weeks.

Do you need to launch fast? We can build an MVP with your core pages in 3 - 4 weeks and layer in the fancy stuff later. At least you'll be live and generating leads while we build out the rest.

Let's talk about your timeline and figure out what makes sense. Book a call with us.

Short answer: yes, if it's done right.

We've seen sites go from 2% to 5% conversion rates after redesigning - 150% more leads from the same traffic. But it's not just about making things look prettier.

What actually moves the needle? Speed matters more than you'd think. Even shaving off 1 second can boost conversions by 2%. Mobile experience is huge since most of your traffic is on phones. Still, mobile typically converts worse than desktop unless you optimise for it - straightforward navigation so people don't get lost, trust signals like reviews and security badges, and content that actually answers the questions people have.

Here's the thing, though: a good UI can double your conversion rate. Solid UX design can quadruple it. And organic traffic from SEO converts at 14.6% versus 1.7% for traditional outbound marketing - that's almost 9x better.

Minor improvements compound fast. Going from 2% to 3% conversion means 50% more leads from the same amount of traffic you're already getting.

But let's be real - slapping up a new site isn't magic. It must be built around what your visitors need, not just what looks cool. You must keep testing and tweaking it based on how people use it.

Want to see where your current site is wasting money? Let's do a free conversion audit and show you what could be better.

SEO traffic converts better than paid ads—about 2.4% on average. Organic leads close at 14.6% versus 1.7% for outbound stuff like cold calls. So it's not just about getting more traffic; it's about getting better traffic.

Why does SEO convert so well? Think about it - someone googling for precisely what you do has way higher intent than someone who just saw your ad. They're actively looking for a solution, found you, and clicked. They've basically pre-qualified themselves. Plus, ranking high on Google makes you look legit and trustworthy.

The ROI is pretty wild, too. Companies see an average of $7.48 back for every $1 spent on SEO. But here's the catch: it takes 6 - 12 months to kick in, with the best results usually showing up in years 2-3. It's not a quick fix.

The upside? Once you rank, you get consistent leads every month without constantly paying for ads. It's an asset that keeps working.

Here's where it gets interesting: SEO and conversion optimisation aren't separate. Page speed helps your rankings AND your conversion rate. Good UX helps both. Mobile optimisation helps both. When you improve one, you're usually improving the other.

The sites that actually grow? They combine strong SEO to get the right people showing up with a conversion-focused design to turn those people into customers. That's the engine.

Want to see what SEO + conversion optimisation could do for your business? Let's walk through your current situation and map out a plan.

Most marketing sites convert at 2-5%. Anything above 5%? You're doing great.

But here's the thing - it really depends on your industry and where your traffic comes from. B2B sites average around 2.9%, while B2C is closer to 2.1%. Professional services and healthcare typically hit 3-7%, while e-commerce is usually 2-3%.

Landing pages can be all over the place - SaaS might get 3.8%, legal services can hit 12%+. So comparing yourself to "average websites" isn't that useful. You want to compare against your actual competitors.

Where your traffic comes from matters, too; organic search converts around 2.4-2.7%. Email can hit 10-28% because those people already know you. Paid search is about 3.2%.

If you're above 3.2%, congrats - you're in the top 20%. But "good" is less about hitting some magic number and more about constantly getting better. A 1% bump in conversion rate can mean thousands in extra revenue.

Real talk: if you're below 0.2%, you're in the bottom 20% and there's low-hanging fruit everywhere. Even basic optimisation can make a huge difference.

Want to see where you actually stand? Let's run a free conversion audit on your site and show you exactly where the opportunities are compared to your industry.