Truck Parts Supplier
Truck Parts Catalog Platform
Client Overview
Our client is a Lithuanian company in the heavy truck business. They sell new and used truck parts, dismantle trucks for parts, buy used trucks and run a repair service. Their website lists their parts and services and is one of the main ways new customers find them and send inquiries. A business like this needs more than a one-off website build. It needs a system that keeps working, keeps improving and keeps showing up in search.
The Challenge
The client’s website ran on an older system, and the parts catalog had outgrown it. A parts catalog only brings in inquiries if buyers can find the right part, see it clearly and reach the page from Google in the first place. The client needed a platform that could handle all of that:
- A content management system the team can use on its own, without a developer for every update
- Fast page loads across a large catalog, on desktop and mobile
- Filters that narrow a large parts list correctly every time
- Alt text for every product photo, which takes hours to write manually at catalog scale
- Translated content that stays consistent across languages
- Pages that Google can crawl, index and show in search results
All existing data had to move to the new platform without losing the catalog the business depends on.
Our Solution
We rebuilt the platform, migrated the data from the old system and have kept improving it since launch.
New Platform and Data Migration
We built a new responsive website that works on any screen size and moved the client’s existing data from the old system into it. A content management system lets the client’s team update pages and content on its own.
Performance Optimization
We optimized the server logic and code and added caching, so catalog pages load faster for buyers browsing large parts lists.
Technical SEO
SEO is built into the platform: dynamic meta data for every page, structured data that helps Google understand the products, and clean URLs. Since launch we have monitored indexing in Google Search Console and fixed the technical issues that stop pages from being found, such as broken pages, redirects and pages Google crawls but does not index.
Automated Alt Text
Every product photo needs a text description so Google can understand it and image search can show it. Writing these manually for a growing catalog takes hours. Alt text is now filled in automatically when an image is uploaded, and product images that were missing it have been filled in as well.
Ongoing Development and Support
We keep developing the catalog: recent work includes fixing parts list filters, solving image display issues and reviewing the translation functionality, with every change tested before release. A support agreement covers bug diagnosis and fixes, critical security updates, consultations and small development tasks. Requests go through a dedicated support channel during business hours, and larger features are planned and scoped separately.
Tech Stack
Next.js
PayloadCMS
Results
The client moved from an older system to a fast, responsive platform their team can manage on its own. Content updates no longer wait for a developer, and catalog pages load faster for buyers.
Search visibility is built into the platform itself: meta data, structured data, clean URLs and alt text for every image are generated by the system, and indexing issues are tracked and fixed on an ongoing basis.
The client has one team responsible for the whole platform. The same people who rebuilt it also develop new features, fix issues and run security updates, so nothing falls between separate vendors.
6X
FASTER LOADING SPEED
+24
LANGUAGES ADDED TO THE CATALOG
100
GOOGLE LIGHTHOUSE SEO SCORE
