Fashion Brand E-commerce
Fashion E-Commerce Modernization
Client Overview
Our client is a streetwear brand dedicated to style and sustainability. By using eco-friendly materials and ethical production methods, they attract young, environmentally conscious shoppers who care about both fashion and responsible choices.
The Challenge
A big campaign quickly brought in many visitors, which was exciting! However, the increased traffic caused pages to slow down, the site to go down a few times, and a long checkout process led some customers to leave. As a result, it impacted the conversion rate and revenue. Clearly, the old setup wasn't quite able to handle such busy times effectively.
Our Solution
We've redesigned the site to be cleaner and easier to manage, using technologies like Remix, Node.js, and TypeScript. Our team streamlined product pages and shortened the checkout process, making it simpler for everyone to shop, whether on phone or desktop. Moving to Vercel hosting helps our store handle busy days smoothly and delivers pages quickly from locations near our customers. We introduced improvements gradually, kept a close eye on page speed and error rates, and only launched new features when everything looked great. Additionally, we managed to lower hosting costs by choosing a better plan and cutting unnecessary expenses.
Tech Stack
Remix
Shopify
GraphQL
Styled Components
TypeScript
Vercel (auto-scaling, global CDN)
Results
Performance Improvements
Page load times were reduced from 4 seconds to less than 1 second, significantly improving SEO rankings and user experience. Faster load times also contributed to lower bounce rates and higher customer retention.
Scalability and Reliability
The new infrastructure successfully handled over 50,000 concurrent users during flash sales events with zero downtime, ensuring a flawless shopping experience.
User Engagement and Conversion
The intuitive redesign and optimized checkout flow reduced the number of clicks needed to complete a purchase by 50%, boosting customer engagement and increasing sales conversion rates.
Cost Efficiency
Renegotiated hosting agreements and more efficient resource utilization reduced operational costs, delivering better performance without increasing spending.
50%
Fewer clicks
75%
faster page load
50K+
SIMULTANEOUS USERS
